In my last post, I talked about why you often need two pages to write and design a successful fundraising letter. And a previous post shows you how to write and design a two-page letter than can be scanned in 20 seconds. In this post I’m going to show you three more examples.
But first, don’t just listen to me. Here’s the advice of legendary fundraising letter guru Mal Warwick:
“Write as long a letter as you need to make the case for your offer”
So, here are three recent fundraising letters that followed the design and copy principles I’m talking about and took two pages to do it.
- Two of them, written by the Monadnock Conservancy and designed by Five Maples, are acquisition letters: Read the case study and see the letters here.
- The third, written and designed by Five Maples for the New Hampshire Historical Society, is a lapsed member renewal letter; you may download the letter as a 942k .pdf file
All three letters outperformed expectations.
Need help getting out your spring fundraising appeal?Whether you need lists, data-work, printing and mailing, or help with writing, design and editing, we are ready to help you! Call me at 800-437-7780 ext 104, or Email Me Today!