Five Maples’ Fundraising Blog

Two-page fundraising letters that outperformed expectations

New Hampshire Historical Society used a two page appeal letter with great success. Download (942k .pdf)

In my last post, I talked about why you often need two pages to write and design a successful fundraising letter. And a previous post shows you how to write and design a two-page letter than can be scanned in 20 seconds. In this post I’m going to show you three more examples.

But first, don’t just listen to me. Here’s the advice of legendary fundraising letter guru Mal Warwick:

  “Write as long a letter as you need to make the case for your offer”

So, here are three recent fundraising letters that followed the design and copy principles I’m talking about and took two pages to do it.

All three letters outperformed expectations.

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