Imagine this—your donor checks the mail, and tosses the envelope containing your appeal letter into the recycle bin, unopened. How do you ensure your appeal letter doesn’t get tossed?

A question sometimes asked by fundraisers is, “Should we provide the donor with a business reply envelope so they don’t have to put a stamp on the reply envelope?”

This Fundraising Typography Guide will help you make words more accessible and impactful. Don’t sacrifice your copywriter's skill to a misguided splash of color.

Learn 7 easy ways in which you can use donor segmentation to address different groups in your fundraising appeal reply form, much like you would with your fundraising appeal letter.

Consider using donor segmentation when preparing your fundraising appeal letters and speak to the groups in your database based on giving history and experience with your organization.

It's time to lose your old remit envelope with a static ask string in your direct mail fundraising. Instead, you should use a variable donation response card with a variable ask string.

A donation response card is a donor’s chance to interact with you during the direct mail fundraising campaign's process. Make your reply card enjoyable, rewarding and easy for them!

Learn how to write donation request letters that get results and raise more money. Five Maples guides you through the process with tips and examples of letters requesting donations.

Even in December, the giving season isn't over. Maximize your year-end giving with these 3 simple steps that will help you meet (and hopefully exceed) your annual fundraising goals.

When is the best time to mail your year-end giving letter? Before or after Thanksgiving? Here are the main points to consider when planning your end of year fundraising letter.

The digital market may seem more attractive, yet it raises less than a tenth of the money that direct mail raises. Direct mail offers a personalized approach to a targeted audience.

Should we encourage our donors to switch to online giving? Won’t that save us money? Studies show that the answer is a resounding NO. It actually costs you money - find out why.

There is no greater way of thanking your donors than showing them the impact of their generosity by ways sending them a Donor Impact Report. Let them know why their donation matters!

In improving first-time donor renewal, every touch matters. Email offers you a quick, effective and personal touch that resembles a classic thank you letter recipients will appreciate.

A recent study found that while donors acquired online have a higher average first gift, those acquired by direct mail giving have higher retention rates & greater long-term value.

So, the thank you letter is in the mail. What next? Pick up the phone. Thank you telephone calls are proven to increase donor retention rates. Read more on the who, what, when and how.

Here are a few tried-and-true methods for offering a thank you—better still, a series of thank-yous—to those supporting your work. Starting with the highly appreciated thank you letter.

Use a well-designed donation response card for ask strings during your next direct mail fundraising campaign: it is a proven formula that works even on experts in their own field.

Major donors have the biggest influence on your annual fund result. Keeping their renewal rate high is essential. Gradually increasing their gift amount gets the best overall results.

Boost monthly giving by upgrading your nonprofit donation response card and fundraising letter to: make it more prominent, focus on donor segmentation and offer a bank draft option.