Fundraising Data Analysis for Nonprofits
Data analysis will improve your results
What’s working? What isn’t working? What should we do?
Knowing your performance metrics is essential to effective planning.
Knowing your overall giving trend isn’t enough. One or two large gifts can mask what’s really going on in your program. But most development directors don’t have the time, tools or expertise to analyze their data to the depth needed. The power of data is critical to improving your fundraising campaign results. Here’s how our fundraising data analytics services can help:
Annual Fund Analysis
Annually we look at your annual fund results– or your entire program results– for the last 10 years, benchmark the results, dig into the details and provide recommendations to improve fundraising performance.
Mailing Analysis
Semi-annually we look at the performance of your individual appeals, both offline and online response, comparing the results year-over-year. We find the positive and negative trends and provide recommendations to improve performance.
Five Maple’s data analysis work for us has been incredibly insightful and helped us determine the best solicitation amounts for our donors.
— Nikki Lothar, Annual Giving Program Manager, Massachusetts College of Liberal Arts
Our data science produces insights you can act on
We will examine questions like:
What are the trends year over year?
What are the trends at each level of giving?
What are your acquisition, retention and recovery trends?
What is the loyalty and lifetime value of your donor base?
How are different segments performing?
What is the most profitable source of new donors?
How are donors moving between different funds and between offline and online giving?
How do you compare against local and national benchmarks?
What is the donor behavior? Are donors responding to appeal formats, ask amounts, frequency of asking and other factors?
What are the results of changes and improvements
What should be tested and what are the test results?
For both Annual Fund and Mailing Analysis you get presentation slides and data that you can use with your management and board.
What is our Process?
We start with your raw data file of gift transactions, with all your constituent, fund, gift type, appeal and other codes. We ask for at least 10 years of transactions so we can view trends over time and get the most accurate calculations of new donors, retention recovery and loyalty. We discuss and agree with you what segments to compare and what custom information will be most useful.
Want to learn more about our data-driven strategy for nonprofits?
Let us know when it's a good time to reach you and we'll give you a call!
Very thorough analysis. The presentation helped us think differently about how to make changes and adjustments to improve different areas of fundraising and achieve our goals.
— Michelle Biechele, Associate Director of Development, Dakin Humane Society
Enjoy insight you’ll never get from “canned reports”
Let Five Maples prepare a customized nonprofit data analysis for you with your own organization’s data.
Schedule a consultation and we will call you.
One of the things we really appreciate about working with you is that your process highlights inconsistent and inaccurate data entry from many years ago. We are working to clean up past entry errors.
— Director of Development