Annual Giving Best Practices for Nonprofits

We will share both the basics and advanced concepts, supported by recent data. This session is applicable to every development staffer or board member making decisions about direct mail.

Supporting data is gleaned from real, mostly New England shops, and also shops from around the country. Source organizations are of varied sizes in education, the arts, health, human services and the environment.

This will be an interactive session. 

We will share both the basics and advanced concepts, supported by recent data. This session is applicable to every development staffer or board member making decisions about direct mail.

Supporting data is gleaned from real, mostly New England shops, and also shops from around the country. Source organizations are of varied sizes in education, the arts, health, human services and the environment.

This will be an interactive session. 

We will share both the basics and advanced concepts, supported by recent data. This session is applicable to every development staffer or board member making decisions about direct mail.

Supporting data is gleaned from real, mostly New England shops, and also shops from around the country. Source organizations are of varied sizes in education, the arts, health, human services and the environment.

This will be an interactive session. 

We will share both the basics and advanced concepts, supported by recent data. This session is applicable to every development staffer or board member making decisions about direct mail.

Supporting data is gleaned from real, mostly New England shops, and also shops from around the country. Source organizations are of varied sizes in education, the arts, health, human services and the environment.

This will be an interactive session. 

For years, people have anticipated direct mail falling behind digital fundraising. However trustworthiness and tactility, among other factors, still make direct mail the most effective tool for a non-profit to generate sustainable revenue.

Join Sarah Gnerre and Gary Henricksen of Five Maples for this interactive session to review compiled, anonymized results from Five Maples’ client mailings including all sizes of fundraising shops, many of them New England-based. This is information you can’t find anywhere on the web! You will see recent, actual metrics such as acquisition and retention rates, recovery of lapsed donors, average gift, cost to raise a dollar, and return on investment. You will learn to evaluate the performance of direct mail fundraising and use the sometimes-surprising insights to guide decisions about lists, formats, how much and how often to ask, and timing to improve your results. You won’t want to miss it.

Together we will review compiled, anonymized results from Five Maples’ client mailings including all sizes of fundraising shops, many of them New England-based. This is information you can’t find anywhere on the web! You will see recent, actual metrics such as acquisition and retention rates, recovery of lapsed donors, average gift, cost to raise a dollar, and return on investment. You will learn to evaluate the performance of direct mail fundraising and use the sometimes-surprising insights to guide decisions about lists, formats, how much and how often to ask, and timing to improve your results.

Do your executive director, development committee and board have a nuanced understanding of the resources needed to produce the results they want? Learn the nationally and regionally available metrics that matter—and how to apply them to your program.

Are You Ready for Donor Acquisition? What to do if you are, and how to get ready if you're not. Direct mail strategies and best practices for donor acquisition presented by Pine Tree Legal Assistance and Five Maples Development Communications. Hosted by Management Information Exchange (MIE). Watch the recording.

Learn easy-to-apply techniques can you use now to improve your direct mail and email fundraising results. These fifty "hacks" are backed by neuroscience, behavioral psychology, A/B testing, the experiences of small and large non-profits, and the recommendations of well-known fundraising experts.

Hard-to-renew-and-acquire donors are a given for hospices, nursing homes, visiting nurse, intensive care and memory care programs. Bring your best successes (and attempts) to acquire and renew donors in a challenging environment to this collaborative discussion with Granite VNA and Five Maples.

Get ready to write your best year-end appeal ever! Using the documented body of knowledge, best practice, research and made-every-mistake-at-least-once experience, your presenters will illuminate your way toward compelling fundraising appeals donors want to read.

Hear proven examples of what works for donors—and what doesn't work and why—in your fundraising letters and donor impact reports.

Getting results with effective, donor-centric communication requires you to take in some new info, learn some new skills and change some opinions… maybe even overcome some fears.

Learn easy-to-apply techniques can you use now to improve your direct mail and email fundraising results in a healthcare setting.

Get ready to write your best year-end appeal ever! Using the documented body of knowledge, best practice, research and made-every-mistake-at-least-once experience, your presenters will illuminate your way toward compelling fundraising appeals donors want to read.

In this 90-minute session, we will give you practical ideas, tips and checklists to keep donors coming back.

Using the documented body of knowledge, best practice, research and made-every-mistake-at-least-once experience, your presenters will illuminate your way toward compelling fundraising appeals donors want to read.

Get concrete guidance on how to design an annual fundraising plan to align with organizational initiatives and that meets your financial goals.