ORGANIZATION

Association of Fundraising Professionals Massachusetts

SPEAKERS

Sarah Gnerre, Gary Henricksen and Elyse Pleickhardt

DESCRIPTION

Get ready to write your best year-end appeal ever! Using the documented body of knowledge, best practice, research and made-every-mistake-at-least-once experience, your presenters will illuminate your way toward compelling fundraising appeals donors want to read. There will be examples of year-end appeals and well-aligned, donor-centric emails and donor impact reports.