Years of testing have gone into our Fundraising Letter Checklist. Download it for free, and use it every time you write a fundraiser.

Learn how to design a
donor-centric response card for annual appeal mailings.

Are you doing all you should to retain first-time donors?

Don't get new donors this year only to never hear from them again. These proven recommendations will help ensure your long-term fundraising success.

Five Maples helps organizations communicate effectively, improve direct mail marketing and fundraising results, and acquire new customers and donors.

When’s the best time to mail an end-of-calendar-year fundraising letter?

Many people ask us: “Should I mail our appeal before or after Thanksgiving?” Well, a lot of appeals arrive right before Thanksgiving. And, a lot of appeals mail in the first two weeks of December So you have a lot of competition whether you mail before or after Thanksgiving. The main points to keep in […]

Studies Still Show: Direct Mail Donors Have Higher Lifetime Value

Here’s a question I’m asked from time to time: Should we encourage our donors to switch to online giving? Won’t that save us money? Studies show that the answer is a resounding NO. It actually costs you money. The 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report, published online by Target Analytics, reports that: While donors acquired online […]

Raise more money using these 5 words

  They are simple words, but it’s so easy to write a donation request letter and not use them. Our schools and employers teach us to write impersonally, formally, pompously. So, go back through your letter draft and check for these five words: It’s an easy way to improve your donation request letter, thank you […]

Wish your first-time donor renewal rates were higher? Part 4: Show them the impact of their giving

Say thank you. Then follow up with results. This series of posts on improving your first-time donor retention has stressed the truism: Saying thank you never goes out of style. There is no greater way of thanking your donors than showing them the impact of their generosity. At heart, your donors want to know: Why […]