Years of testing have gone into our Fundraising Letter Checklist. Download it for free, and use it every time you write a fundraiser.

Learn how to design a
donor-centric response card for annual appeal mailings.

Are you doing all you should to retain first-time donors?

Don't get new donors this year only to never hear from them again. These proven recommendations will help ensure your long-term fundraising success.

Five Maples helps nonprofit organizations communicate effectively, improve fundraising results, and acquire new donors.

The second gift: When and how to ask again

As challenging as it may be to acquire new donors and a first-time gift, asking for a second gift from your new donor is one of the most important steps you can take for your organization. And it’s not something to put off while you focus on acquisition or attrition—the best time to ask for […]

You’ve said “please.” Now pick up the phone and say “thank you.”

Contrary to the popular adage, fundraising is not the art of asking but the art of communicating that includes asking.                      —Penelope Burk, Donor Centered Fundraising The way that you thank your donors can have tremendous impact on donor renewal rates and long-term giving (as much […]

3 Steps to Maximize Year-End Giving

Even in December, there is still time for fundraising efforts that will have immediate and long-term impact. It’s crunch time, so you have to prioritize. It’s not over yet… The giving season isn’t over, as shown by gift data compiled from a number of our clients in the last four weeks of December 2016. To […]