Years of testing have gone into our Fundraising Letter Checklist. Download it for free, and use it every time you write a fundraiser.

Learn how to design a
donor-centric response card for annual appeal mailings.

Are you doing all you should to retain first-time donors?

Don't get new donors this year only to never hear from them again. These proven recommendations will help ensure your long-term fundraising success.

Five Maples helps nonprofit organizations communicate effectively, improve fundraising results, and acquire new donors.

How to write a fundraising letter that gets results

Sure, you double (and triple!) check your fundraising letter for spelling and grammar errors, but do you check that it is written to raise the most money possible? Read your finished letter again, and this time, fill out our Better Letter Checklist as you go. You may be surprised how much you can improve your […]

The 3 Cs of Annual Planning: Constituents, Calendar, and Channels

To build and maintain a successful fundraising program, you must plan. And what makes an Annual Plan effective? It results in more money and improved relationships with more constituents. More importantly, an Annual Plan must be doable. Streamline the process by focusing on the 3 Cs: Constituents, Calendar, and Channels. 1. Constituents Think in terms […]