Years of testing have gone into our Fundraising Letter Checklist. Download it for free, and use it every time you write a fundraiser.

Learn how to design a
donor-centric response card for annual appeal mailings.

Are you doing all you should to retain first-time donors?

Don't get new donors this year only to never hear from them again. These proven recommendations will help ensure your long-term fundraising success.

Five Maples helps organizations communicate effectively, improve direct mail marketing and fundraising results, and acquire new customers and donors.

Wish your first-time donor renewal rates were higher? Part 4: Show them the impact of their giving

Say thank you. Then follow up with results. This series of posts on improving your first-time donor retention has stressed the truism: Saying thank you never goes out of style. There is no greater way of thanking your donors than showing them the impact of their generosity. At heart, your donors want to know: Why […]

Wish your first-time donor renewal rates were higher? Part 3: Press send.

In this series of posts, founded upon the premise that first time donor renewal is critical for improving your organization’s long-term fundraising success, I’ve addressed the importance of thanking your donors. I provided suggestions for sending a strong thank you letter through the mail as first in a series of thank yous, plural. I shared […]

Neuroscience reveals why direct mail raises more money than digital.

Our clients (except Bernie Sanders, but that’s another story) find that direct mail fundraising outperforms digital fundraising by ten times or more. Why won’t donors respond to digital solicitations? Don’t they know it’s easier and less expensive to send an email than a letter? Guess what: consumers are no different. Check out the results of […]

In fundraising, direct mail still outperforms email. Here’s why.

Crickets—the sound you hear when you ask your team about returns on your email fundraising efforts. You’re not alone. We live in a digital age, but digital raises less than a tenth of the money that direct mail raises. Study Email Response Rate M+R/NTEN 2016 Benchmarks Study (fundraising) 0.08% DMA 2015 Response Rate Report (advertising) […]

Wish your first-time donor renewal rates were higher? Part 2: Pick up the phone

In the first post of this series, I shared a strategy for sending out an effective thank you letter. Too many organizations stop there. Remember, I spoke of your thank you letter as the first in a series of thank yous, plural. So, the thank you letter is in the mail. What next? Pick up […]