Imagine this—your donor checks the mail, and tosses the envelope containing your appeal letter into the recycle bin, unopened. How do you ensure your appeal letter doesn’t get tossed?

Just as a compelling letter captures attention, a well-designed fundraising newsletter captivates and guides readers through a visual journey.

Make the most of your donor communications with these four nonprofit newsletter tips. They will help you maximize donor retention and get more donations without even asking.

A donation response card is a donor’s chance to interact with you during the direct mail fundraising campaign's process. Make your reply card enjoyable, rewarding and easy for them!

Follow this best practices checklist to ensure that your fundraising letter is the most effective possible. The Five Maples Better Letter Checklist is designed to guide you towards success.

Response cards can be boring. But, there are two things you can do to help the card work: add attractive color & prime the donor’s brain with an affirmation or a donor benefit word.

The right fundraising envelope design is fundamental. Use a live signature on your appeal envelope to intrigue your donors. These are three examples donors couldn't help but open them!

Here are inspiring samples of fundraising letters that follow the design and copy principles recommended by Five Maples. Both of them outperformed expectations.

How long should a fundraising letter be? Is it true that a donation letter should be no longer than one page? We explain why shorter is not always better when writing to your donors.

Learn how to design and write a donor -centric fundraising letter. These donor-centered appeal letters are designed to deliver every important detail in the first scan-through.

To achieve better results from your annual fund appeal mailings, follow these eight simple steps to ensure you captivate the recipients' attention by ways of wording and design.