Storytelling is one of the most powerful tools nonprofits have to attract donors. Here are some guidelines that can help you on your storytelling journey.

Follow-up emails are an essential tool for fundraisers to remind donors to give and make it easy for them to do so. These 5 tips will help you write an effective fundraising email.

Learn how to write donation request letters that get results and raise more money. Five Maples guides you through the process with tips and examples of letters requesting donations.

Major donors have the biggest influence on your annual fund result. Keeping their renewal rate high is essential. Gradually increasing their gift amount gets the best overall results.

Here are inspiring samples of fundraising letters that follow the design and copy principles recommended by Five Maples. Both of them outperformed expectations.

You might think including a PS in a nonprofit fundraising letter is trite or corny. However, the gurus of direct mail fundraising always include a PS, because they know it delivers.

There are five words you must always include when writing a fundraising letter asking for donations. They help to personalize your donation request letter simply & effectively.

Learn more about how to write a great, personal fundraising letter that connects with your reader's emotions and improve your donor communications and appeals with these mental tricks.

To achieve better results from your annual fund appeal mailings, follow these eight simple steps to ensure you captivate the recipients' attention by ways of wording and design.