Imagine this—your donor checks the mail, and tosses the envelope containing your appeal letter into the recycle bin, unopened. How do you ensure your appeal letter doesn’t get tossed?

Learn how to write donation request letters that get results and raise more money. Five Maples guides you through the process with tips and examples of letters requesting donations.

When is the best time to mail your year-end giving letter? Before or after Thanksgiving? Here are the main points to consider when planning your end of year fundraising letter.

Follow this best practices checklist to ensure that your fundraising letter is the most effective possible. The Five Maples Better Letter Checklist is designed to guide you towards success.

The reason why 93% of direct mail fundraising appeals are letters is because people give to people. Letters are from a person to a person―or they are when they are personalized.

Here are inspiring samples of fundraising letters that follow the design and copy principles recommended by Five Maples. Both of them outperformed expectations.

How long should a fundraising letter be? Is it true that a donation letter should be no longer than one page? We explain why shorter is not always better when writing to your donors.

Learn how to design and write a donor -centric fundraising letter. These donor-centered appeal letters are designed to deliver every important detail in the first scan-through.

Raise more money for your annual fund solicitation by opting for a nonprofit letter instead of fundraising self-mailers. Here are five reasons why letters tend to perform better.

You might think including a PS in a nonprofit fundraising letter is trite or corny. However, the gurus of direct mail fundraising always include a PS, because they know it delivers.

There are five words you must always include when writing a fundraising letter asking for donations. They help to personalize your donation request letter simply & effectively.

Learn more about how to write a great, personal fundraising letter that connects with your reader's emotions and improve your donor communications and appeals with these mental tricks.

To achieve better results from your annual fund appeal mailings, follow these eight simple steps to ensure you captivate the recipients' attention by ways of wording and design.