Fundraising Blog
Insights from Annual Fund Analysis Will Improve Your Fundraising Results
Gain insights and optimize results with Five Maples' Annual Fund Analysis. Industry benchmarks, expert recommendations, and data-driven observations provided.
How This Development Director Missed Her Declining Donor Retention Rate—and How She’s Fixing it Now
Read Five Maples' analysis of why a development director missed her declining retention rate and find out how she fixed it by following a terrific action plan to improve retention.
How Ben Franklin Helped Drive a 600% Increase in a Single Email Appeal
Learn from our founding father, Ben Franklin, the fundraising pioneer responsible for the first matching gift campaign. Time for you to use the magic of the matching gift too!
Three-page Fundraising Letters That Outperformed Expectations
Here are inspiring samples of fundraising letters that follow the design and copy principles recommended by Five Maples. Both of them outperformed expectations.