Three-page Fundraising Letters That Outperformed Expectations
In my last post, I talked about why you often need two or more pages to write and design a successful fundraising letter. And a previous post shows you how to write and design a two-page letter than can be scanned in 20 seconds. In this post I’m going to show you some examples of three-page fundraising letters.
But first, don’t just listen to me. Here’s the advice of legendary fundraising letter guru Mal Warwick:
“Write as long a letter as you need to make the case for your offer.”
Here are two recent fundraising letters that followed the design and copy principles I’m talking about and took multiple pages to do it.
The first, written by Project Bread and designed by Five Maples, is a donor renewal letter. Click on the image to see the entire fundraising letter sample.
And you can see the results here:
The second, from Community Servings is a lapsed donor renewal letter. Click on the image to see the 3-page donation letter example.
Both letters outperformed expectations.
Five Maples will do the hard part!
These fundraising appeal examples (and their results) prove it—Five Maples knows direct mail fundraising. For help writing and designing the perfect fundraising letter, contact us today at garyh@fivemaples.com!
