It's time to lose your old remit envelope with a static ask string in your direct mail fundraising. Instead, you should use a variable donation response card with a variable ask string.

A donation response card is a donor’s chance to interact with you during the direct mail fundraising campaign's process. Make your reply card enjoyable, rewarding and easy for them!

Boost monthly giving by upgrading your nonprofit donation response card and fundraising letter to: make it more prominent, focus on donor segmentation and offer a bank draft option.

Repetition creates awareness so including a planned giving option on the reply card is a good reminder. Help donors overcome their inertia and take action by finding the right wording.

The reason why 93% of direct mail fundraising appeals are letters is because people give to people. Letters are from a person to a person―or they are when they are personalized.

Response cards can be boring. But, there are two things you can do to help the card work: add attractive color & prime the donor’s brain with an affirmation or a donor benefit word.

To achieve better results from your annual fund appeal mailings, follow these eight simple steps to ensure you captivate the recipients' attention by ways of wording and design.