Imagine this—your donor checks the mail, and tosses the envelope containing your appeal letter into the recycle bin, unopened. How do you ensure your appeal letter doesn’t get tossed?

Gain insights and optimize results with Five Maples' Annual Fund Analysis. Industry benchmarks, expert recommendations, and data-driven observations provided.

Contrary to what you may think, many current year donors will gladly donate again and again if you ask them for additional donations. The data proves it.

Whether a donor’s first gift came online, via direct mail, through peer solicitation, or at an event, these tried-and-true recommendations can make a powerful impact on your organization’s donor retention.

Learn 7 easy ways in which you can use donor segmentation to address different groups in your fundraising appeal reply form, much like you would with your fundraising appeal letter.

These nonprofit strategic annual tips and planning calendar template will help you build a successful fundraising program focused on the 3 Cs: Calendar, Constituents & Channels.

How do you ask your new donor for a second gift without undermining the sincerity of your thank you? And, when is the best time to ask your donors to give again?

Donor thank you calls are an effective nonprofit communications strategy. Use this thank you call script as a guide and inspiration to improve donor stewardship & long-term giving.

Even in December, the giving season isn't over. Maximize your year-end giving with these 3 simple steps that will help you meet (and hopefully exceed) your annual fundraising goals.

When is the best time to mail your year-end giving letter? Before or after Thanksgiving? Here are the main points to consider when planning your end of year fundraising letter.

Read Five Maples' analysis of why a development director missed her declining retention rate and find out how she fixed it by following a terrific action plan to improve retention.

Organizations that benefit from the year-end surge in giving don’t wait until after Thanksgiving dinner to start the process. They start their plan in January & keep at it each month.