Imagine this—your donor checks the mail, and tosses the envelope containing your appeal letter into the recycle bin, unopened. How do you ensure your appeal letter doesn’t get tossed?

A question sometimes asked by fundraisers is, “Should we provide the donor with a business reply envelope so they don’t have to put a stamp on the reply envelope?”

It's time to lose your old remit envelope with a static ask string in your direct mail fundraising. Instead, you should use a variable donation response card with a variable ask string.