Imagine this—your donor checks the mail, and tosses the envelope containing your appeal letter into the recycle bin, unopened. How do you ensure your appeal letter doesn’t get tossed?

A question sometimes asked by fundraisers is, “Should we provide the donor with a business reply envelope so they don’t have to put a stamp on the reply envelope?”

This Fundraising Typography Guide will help you make words more accessible and impactful. Don’t sacrifice your copywriter's skill to a misguided splash of color.

Direct mail analysis can highlight imbalances in the fundraising program or address problems identified during the annual fund analysis.

Learn 7 easy ways in which you can use donor segmentation to address different groups in your fundraising appeal reply form, much like you would with your fundraising appeal letter.

Consider using donor segmentation when preparing your fundraising appeal letters and speak to the groups in your database based on giving history and experience with your organization.

Make the most of your donor communications with these four nonprofit newsletter tips. They will help you maximize donor retention and get more donations without even asking.

It's time to lose your old remit envelope with a static ask string in your direct mail fundraising. Instead, you should use a variable donation response card with a variable ask string.

A donation response card is a donor’s chance to interact with you during the direct mail fundraising campaign's process. Make your reply card enjoyable, rewarding and easy for them!

Learn how to write donation request letters that get results and raise more money. Five Maples guides you through the process with tips and examples of letters requesting donations.

How do you ask your new donor for a second gift without undermining the sincerity of your thank you? And, when is the best time to ask your donors to give again?

Even in December, the giving season isn't over. Maximize your year-end giving with these 3 simple steps that will help you meet (and hopefully exceed) your annual fundraising goals.

There is no greater way of thanking your donors than showing them the impact of their generosity by ways sending them a Donor Impact Report. Let them know why their donation matters!

In improving first-time donor renewal, every touch matters. Email offers you a quick, effective and personal touch that resembles a classic thank you letter recipients will appreciate.

So, the thank you letter is in the mail. What next? Pick up the phone. Thank you telephone calls are proven to increase donor retention rates. Read more on the who, what, when and how.

To achieve better results from your annual fund appeal mailings, follow these eight simple steps to ensure you captivate the recipients' attention by ways of wording and design.