It's time to lose your old remit envelope with a static ask string in your direct mail fundraising. Instead, you should use a variable donation response card with a variable ask string.

Major donors have the biggest influence on your annual fund result. Keeping their renewal rate high is essential. Gradually increasing their gift amount gets the best overall results.

Boost monthly giving by upgrading your nonprofit donation response card and fundraising letter to: make it more prominent, focus on donor segmentation and offer a bank draft option.

Find out how to combine ask strings with the right ask sentence in your fundraising letter and donation response card to help build donor trust and sustain and increase giving.

Data shows that annual fund donors are influenced by round numbers. Here’s how to improve your annual fund results by using the right ask strings for gifts over $100. Read more!

We're willing to bet that if you look at the distribution of your organization’s last annual fund gifts, you’ll find that by far the most common gift amounts are $25, $50, and $100

To achieve better results from your annual fund appeal mailings, follow these eight simple steps to ensure you captivate the recipients' attention by ways of wording and design.