Five Maples’ Fundraising Blog

Envelopes that keep your letters out of the recycle bin

Imagine this sad scenario—your donor checks the mail, takes one look at the envelope containing your appeal letter, and tosses it unopened into the recycle bin. Ouch. You’ve worked hard creating the perfect appeal package. You’ve considered every element carefully, focused in on constituent groups, written the perfect copy, and designed the best reply card. […]

How to write a fundraising letter that gets results

Sure, you double (and triple!) check your fundraising letter for spelling and grammar errors, but do you check that it is written to raise the most money possible? Read your finished letter again, and this time, fill out our Better Letter Checklist as you go. You may be surprised how much you can improve your […]

The 3 Cs of Annual Planning: Constituents, Calendar, and Channels

To build and maintain a successful fundraising program, you must plan. And what makes an Annual Plan effective? It results in more money and improved relationships with more constituents. More importantly, an Annual Plan must be doable. Streamline the process by focusing on the 3 Cs: Constituents, Calendar, and Channels. 1. Constituents Think in terms […]

The second gift: When and how to ask again

As challenging as it may be to acquire new donors and a first-time gift, asking for a second gift from your new donor is one of the most important steps you can take for your organization. And it’s not something to put off while you focus on acquisition or attrition—the best time to ask for […]

You’ve said “please.” Now pick up the phone and say “thank you.”

Contrary to the popular adage, fundraising is not the art of asking but the art of communicating that includes asking.                      —Penelope Burk, Donor Centered Fundraising The way that you thank your donors can have tremendous impact on donor renewal rates and long-term giving (as much […]

3 Steps to Maximize Year-End Giving

Even in December, there is still time for fundraising efforts that will have immediate and long-term impact. It’s crunch time, so you have to prioritize. It’s not over yet… The giving season isn’t over, as shown by gift data compiled from a number of our clients in the last four weeks of December 2016. To […]

When’s the best time to mail an end-of-calendar-year fundraising letter?

Many people ask us: “Should I mail our appeal before or after Thanksgiving?” Well, a lot of appeals arrive right before Thanksgiving. And, a lot of appeals mail in the first two weeks of December So you have a lot of competition whether you mail before or after Thanksgiving. The main points to keep in […]