Tag Archives: scheduling

When’s the best time to mail an end-of-calendar-year fundraising letter?

At yesterday’s AFP-MA conference, keynote speaker and donor metrics maven Penelope Burk gave the best answer to this question that I’ve heard: “Solicitations should follow communication to donors of measurable results” So, your fall appeal should follow your donor update newsletter or bulletin by several weeks. “Yes, yes”, you say, “we’ve sent our donor-celebrating, results-communicating, […]