Should we encourage our donors to switch to online giving? Won’t that save us money? Studies show that the answer is a resounding NO. It actually costs you money - find out why.

A recent study found that while donors acquired online have a higher average first gift, those acquired by direct mail giving have higher retention rates & greater long-term value.

Here are a few tried-and-true methods for offering a thank you—better still, a series of thank-yous—to those supporting your work. Starting with the highly appreciated thank you letter.

Learn from our founding father, Ben Franklin, the fundraising pioneer responsible for the first matching gift campaign. Time for you to use the magic of the matching gift too!

Though our loyalties have changed over the years we stick with the Compassion International charity. Why? For two reasons: great donor communications & automatic monthly giving.