Fundraising Blog
Insights from Annual Fund Analysis Will Improve Your Fundraising Results
Gain insights and optimize results with Five Maples' Annual Fund Analysis. Industry benchmarks, expert recommendations, and data-driven observations provided.
You’ve Said “Please.” Now Pick Up the Phone and Say “Thank You.”
Donor thank you calls are an effective nonprofit communications strategy. Use this thank you call script as a guide and inspiration to improve donor stewardship & long-term giving.
How to Maximize Year-End Giving in Three Easy Steps
Even in December, the giving season isn't over. Maximize your year-end giving with these 3 simple steps that will help you meet (and hopefully exceed) your annual fundraising goals.
When is the Best Time to Mail a Year-End Giving Fundraising Letter?
When is the best time to mail your year-end giving letter? Before or after Thanksgiving? Here are the main points to consider when planning your end of year fundraising letter.
How This Development Director Missed Her Declining Donor Retention Rate—and How She’s Fixing it Now
Read Five Maples' analysis of why a development director missed her declining retention rate and find out how she fixed it by following a terrific action plan to improve retention.
Want a Successful Fundraising Year? Start With These Planning Basics
Organizations that benefit from the year-end surge in giving don’t wait until after Thanksgiving dinner to start the process. They start their plan in January & keep at it each month.