Writing and Editing

Writing fundraising letters that perform well takes a lot of time, effort, and practice.

The legendary fundraiser Mal Warwick said, “The reality is that for most of us writing of any sort is a royal pain in the neck.” And with fundraising appeals, there are so many questions to consider: One page or two? Ask at the beginning or the end? How much should I ask for? Photos or no photos? Letter or self-mailer? Tear off gift form or a separate reply card? Stories, testimonials or statistics? Should I use a teaser on the envelope? And more.

Do you struggle to answer these questions or to find the time to write your fundraising letters, emails and other donor communications? Would you like a writing partner who will improve your results? If you answer “yes” to either question, then you should consider working with our team at Five Maples. We’ll partner with you to make your fundraising communications personal, direct, and effective.

We can take a lead role in planning and writing; edit for clarity and effect; or simply provide you feedback on your draft, paying attention to donor-centric language, ease of reading, and effective asking.

Let’s talk about how we can help.

Call Brett Morrison, Non-Profit Practice Manager, at 800 437 7780 Ext 102, or email at brettm@fivemaples.com.

For more information on how to write great fundraising appeals, check out these blog posts:

Want the most effective fundraising letter possible? Use this best practice checklist.
The Why, Where and How of using personalization in a fundraising letter.
Two-page fundraising letters that outperformed expectations
Fundraising letters: shorter is not always better.
How to Design a Donor-centric Fundraising Letter
Letters raise more money than Self-Mailers
If they don’t read anything else, they will read the PS
5 words you must use in your fundraising letter to raise more money
Use these 3 mental tricks to write great fundraising letters
8 ways to get better results from annual fund appeal mailings