How Ben Franklin helped drive a 600% increase in a single e-mail appeal

I found something remarkable about what donors respond to this past December. And, it turns out, Ben Franklin figured this one out more than 250 years ago! The chart below shows how much was given in response to each of the seven year-end emails we wrote for Sustainable Harvest International. Promise of a match made […]

Want a successful fundraising year? Start with these planning basics.

Download Our Free Planning Template. Those organizations that really benefit from the year-end surge in giving don’t wait until they’re done with Thanksgiving dinner to start the process. No, they start working their plan in January and keep at it each and every month. They do it through a steady drumbeat of planned “touches” with […]