Want a successful fundraising year? Start with these planning basics.

Download Our Free Planning Template. Those organizations that really benefit from the year-end surge in giving don’t wait until they’re done with Thanksgiving dinner to start the process. No, they start working their plan in January and keep at it each and every month. They do it through a steady drumbeat of planned “touches” with […]

Above $1000: How to handle ask strings for major donors

We’ve previously shown how donors prefer round numbers. The pattern holds true for donations above $1,000. The following chart of 2509 donations above $1,000, compiled from annual fund results from multiple organizations, shows how much round numbers are preferred. Our Recommended Ask String Table uses these round numbers. Major donors have the biggest influence on […]

How to upgrade your response card to put monthly giving to work for your non-profit

Experienced annual fund managers say that when you convince donors to give using monthly credit card or bank drafts, their annual renewals are higher. Membership organizations agree with that. Personally, I’ve had one charitable bank draft going for 30 years…it takes initiative to cancel it, and you feel guilty if you do! There are many […]