How to write a fundraising letter that gets results

Sure, you double (and triple!) check your fundraising letter for spelling and grammar errors, but do you check that it is written to raise the most money possible? Read your finished letter again, and this time, fill out our Better Letter Checklist as you go. You may be surprised how much you can improve your […]

The 3 Cs of Annual Planning: Constituents, Calendar, and Channels

To build and maintain a successful fundraising program, you must plan. And what makes an Annual Plan effective? It results in more money and improved relationships with more constituents. More importantly, an Annual Plan must be doable. Streamline the process by focusing on the 3 Cs: Constituents, Calendar, and Channels. 1. Constituents Think in terms […]

The second gift: When and how to ask again

As challenging as it may be to acquire new donors and a first-time gift, asking for a second gift from your new donor is one of the most important steps you can take for your organization. And it’s not something to put off while you focus on acquisition or attrition—the best time to ask for […]