Wish your first-time donor renewal rates were higher? Part 3: Press send.

In this series of posts, founded upon the premise that first time donor renewal is critical for improving your organization’s long-term fundraising success, I’ve addressed the importance of thanking your donors. I provided suggestions for sending a strong thank you letter through the mail as first in a series of thank yous, plural. I shared […]

Neuroscience reveals why direct mail raises more money than digital.

Our clients (except Bernie Sanders, but that’s another story) find that direct mail fundraising outperforms digital fundraising by ten times or more. Why won’t donors respond to digital solicitations? Don’t they know it’s easier and less expensive to send an email than a letter? Guess what: consumers are no different. Check out the results of […]

Wish your first-time donor renewal rates were higher? Part 2: Pick up the phone

In the first post of this series, I shared a strategy for sending out an effective thank you letter. Too many organizations stop there. Remember, I spoke of your thank you letter as the first in a series of thank yous, plural. So, the thank you letter is in the mail. What next? Pick up […]

Wish your first-time donor renewal rates were higher? Part 1: Write a better thank you letter

Improving first time donor renewal is essential for improving your organization’s long-term fundraising success. How you respond to a donor’s first gift is vitally important. A critical—and often taken for granted—first step is the way you say thank you. How does your organization let donors know they and their gifts are appreciated? How do you […]

How to design a donor-centric response card for annual appeal mailings

First, grab your donor’s attention. Attract the eye to the card with some spot color. Then, prime the donor’s brain with an affirmation, a donor benefit word, and a suggested gift amount. Use words like invest, protect, participate, gratitude—words that remind the donor why she is giving. When donors fill out the response card, it’s […]