When’s the best time to mail an end-of-calendar-year fundraising letter?

Many people ask us: “Should I mail our appeal before or after Thanksgiving?” Well, a lot of appeals arrive right before Thanksgiving. And, a lot of appeals mail in the first two weeks of December So you have a lot of competition whether you mail before or after Thanksgiving. The main points to keep in […]

Studies Still Show: Direct Mail Donors Have Higher Lifetime Value

Here’s a question I’m asked from time to time: Should we encourage our donors to switch to online giving? Won’t that save us money? Studies show that the answer is a resounding NO. It actually costs you money. The 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report, published online by Target Analytics, reports that: While donors acquired online […]