Tag Archives: Planning

The second gift: When and how to ask again

As challenging as it may be to acquire new donors and a first-time gift, asking for a second gift from your new donor is one of the most important steps you can take for your organization. And it’s not something to put off while you focus on acquisition or attrition—the best time to ask for […]

You’ve said “please.” Now pick up the phone and say “thank you.”

Contrary to the popular adage, fundraising is not the art of asking but the art of communicating that includes asking.                      —Penelope Burk, Donor Centered Fundraising The way that you thank your donors can have tremendous impact on donor renewal rates and long-term giving (as much […]

3 Steps to Maximize Year-End Giving

Even in December, there is still time for fundraising efforts that will have immediate and long-term impact. It’s crunch time, so you have to prioritize. It’s not over yet… The giving season isn’t over, as shown by gift data compiled from a number of our clients in the last four weeks of December 2016. To […]

When’s the best time to mail an end-of-calendar-year fundraising letter?

Many people ask us: “Should I mail our appeal before or after Thanksgiving?” Well, a lot of appeals arrive right before Thanksgiving. And, a lot of appeals mail in the first two weeks of December So you have a lot of competition whether you mail before or after Thanksgiving. The main points to keep in […]

Why this development director was blind to her declining retention rate – and what she’s doing about it now

Our client finally turned the corner after four consecutive years of decline. Revenue and number of donors both increased last year after hitting rock-bottom the year before. The development director was feeling optimistic. So what compelled her to write this memo the very day we delivered her Five Maples custom donor analytics report? The note […]

Want a successful fundraising year? Start with these planning basics.

Download Our Free Planning Template. Those organizations that really benefit from the year-end surge in giving don’t wait until they’re done with Thanksgiving dinner to start the process. No, they start working their plan in January and keep at it each and every month. They do it through a steady drumbeat of planned “touches” with […]