Tag Archives: personalization

Two powerful reasons why I’ll never stop giving to Compassion International and how those reasons could work for your non-profit

Compassion International provides monthly support to children to release them from spiritual, economic, social, and physical poverty. Compassion helps more than 1.2 million children in 26 countries. Thirty years ago my wife and I got a direct mail solicitation that was compelling enough to get us started with our first donation. And since then we’ve […]

The Why, Where and How of using personalization in a fundraising letter

Direct Marketing IQ’s Cheryl Cagle reports that 60% of fundraising direct mail was personalized in 2014. Of all market segments, only insurance uses more personalization. Personalization: Why to do it The reason why 93% of direct mail fundraising appeals are letters is because people give to people. Letters are from a person to a person―or they are when they […]

8 ways to get better results from annual fund appeal mailings

Use story in fundraising letters. Speak from the point of view of the potential donors.  “I was helped, and now I’m helping”.  Show what the help does. Use color photos with captions that support or convey the story in direct mail letters. Improve convenience and choices for the donor and gather more information by using […]