Tag Archives: online giving

Neuroscience reveals why direct mail raises more money than digital.

Our clients (except Bernie Sanders, but that’s another story) find that direct mail fundraising outperforms digital fundraising by ten times or more. Why won’t donors respond to digital solicitations? Don’t they know it’s easier and less expensive to send an email than a letter? Guess what: consumers are no different. Check out the results of […]

Wish your first-time donor renewal rates were higher? Part 1: Write a better thank you letter

Improving first time donor renewal is essential for improving your organization’s long-term fundraising success. How you respond to a donor’s first gift is vitally important. A critical—and often taken for granted—first step is the way you say thank you. How does your organization let donors know they and their gifts are appreciated? How do you […]

How Ben Franklin helped drive a 600% increase in a single e-mail appeal

I found something remarkable about what donors respond to this past December. And, it turns out, Ben Franklin figured this one out more than 250 years ago! The chart below shows how much was given in response to each of the seven year-end emails we wrote for Sustainable Harvest International. Promise of a match made […]

Two powerful reasons why I’ll never stop giving to Compassion International and how those reasons could work for your non-profit

Compassion International provides monthly support to children to release them from spiritual, economic, social, and physical poverty. Compassion helps more than 1.2 million children in 26 countries. Thirty years ago my wife and I got a direct mail solicitation that was compelling enough to get us started with our first donation. And since then we’ve […]

Studies Show: Direct Mail Donors Have Higher Lifetime Value

Here’s a question I’m asked from time to time: Should we encourage our donors to switch to online giving? Won’t that save us money? Studies show that the answer is a resounding NO. It actually costs you money. The 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report, published online by Target Analytics, reports that: While […]