Tag Archives: multichannel fundraising

New study: Donors prefer email, but more respond to letters.

Thanks to Jessica Kansas, Director of Annual Giving at the Williston Northampton School, for alerting me to the just-released results of a study by Campbell Rinker. Their DonorPulse™ International study, conducted in October and November 2011, collected the opinions, perceptions, and preferences of over 2,600 donors to organizations that provide international relief, development, and child […]

8 ways to get better results from annual fund appeal mailings

Use story in fundraising letters. Speak from the point of view of the potential donors.  “I was helped, and now I’m helping”.  Show what the help does. Use color photos with captions that support or convey the story in direct mail letters. Improve convenience and choices for the donor and gather more information by using […]