Tag Archives: direct mail

Wish your first-time donor renewal rates were higher? Part 4: Show them the impact of their giving

Say thank you. Then follow up with results. This series of posts on improving your first-time donor retention has stressed the truism: Saying thank you never goes out of style. There is no greater way of thanking your donors than showing them the impact of their generosity. At heart, your donors want to know: Why […]

Wish your first-time donor renewal rates were higher? Part 3: Press send.

In this series of posts, founded upon the premise that first time donor renewal is critical for improving your organization’s long-term fundraising success, I’ve addressed the importance of thanking your donors. I provided suggestions for sending a strong thank you letter through the mail as first in a series of thank yous, plural. I shared […]

Wish your first-time donor renewal rates were higher? Part 2: Pick up the phone

In the first post of this series, I shared a strategy for sending out an effective thank you letter. Too many organizations stop there. Remember, I spoke of your thank you letter as the first in a series of thank yous, plural. So, the thank you letter is in the mail. What next? Pick up […]