Tag Archives: case studies

Why this development director was blind to her declining retention rate – and what she’s doing about it now

Our client finally turned the corner after four consecutive years of decline. Revenue and number of donors both increased last year after hitting rock-bottom the year before. The development director was feeling optimistic. So what compelled her to write this memo the very day we delivered her Five Maples custom donor analytics report? The note […]

How Ben Franklin helped drive a 600% increase in a single e-mail appeal

I found something remarkable about what donors respond to this past December. And, it turns out, Ben Franklin figured this one out more than 250 years ago! The chart below shows how much was given in response to each of the seven year-end emails we wrote for Sustainable Harvest International. Promise of a match made […]

Two-page fundraising letters that outperformed expectations

In my last post, I talked about why you often need two pages to write and design a successful fundraising letter. And a previous post shows you how to write and design a two-page letter than can be scanned in 20 seconds. In this post I’m going to show you three more examples. But first, don’t […]