Tag Archives: annual fund

Why this development director was blind to her declining retention rate – and what she’s doing about it now

Our client finally turned the corner after four consecutive years of decline. Revenue and number of donors both increased last year after hitting rock-bottom the year before. The development director was feeling optimistic. So what compelled her to write this memo the very day we delivered her Five Maples custom donor analytics report? The note […]

Want a successful fundraising year? Start with these planning basics.

Download Our Free Planning Template. Those organizations that really benefit from the year-end surge in giving don’t wait until they’re done with Thanksgiving dinner to start the process. No, they start working their plan in January and keep at it each and every month. They do it through a steady drumbeat of planned “touches” with […]