“In my stack of mail at home there was a letter from the local hospital that had a hand written address and a personal signature in the upper left corner. No way was it a bill. What was it? I couldn’t help but open it.”
That’s what I heard from the recipient of one of our recent client mailings that used a live signature and handwriting font on the envelope. At first glance it didn’t look like a bulk mail letter. And that’s what got it opened.
These examples show what it looks like to use a live signature and a handwriting font. The first two use a typeface called Cluff HMK. The third uses a typeface called FG Rakel.
Half a dozen of our clients have begun using them. And, in our first side-by-side test between Cluff HMK in blue and Arial in black in a mailing of 14,301 letters, the handwriting font generated a 12 percent greater response rate.