As soon as your fundraising letter is opened it will get 20 seconds of attention ― or less ― in a quick scan.
That’s how much time you have to:
- Communicate the need you are trying to solve and how you solve it
- Tell or show a story that brings that home
- Make it personal by showing the donor what she’ll gain by giving
- Ask for a donation
Your letter design has to deliver everything the donor needs to know―in the first scan-through. Do this effectively and she’ll start reading back at the beginning for a second run-through, taking her time. Or she’ll pick up the response card. Either way, you’ve gotten through to her. Because the letter design was donor-centric.
Here’s an example that shows you just how to do that.
Need help getting out your spring fundraising appeal?Whether you need lists, data-work, printing and mailing, or help with writing, design and editing, we are ready to help you! Call me at 800-437-7780 ext 104, or Email Me Today!