Five Maples’ Fundraising Blog

The second gift: When and how to ask again

As challenging as it may be to acquire new donors and a first-time gift, asking for a second gift from your new donor is one of the most important steps you can take for your organization. And it’s not something to put off while you focus on acquisition or attrition—the best time to ask for […]

You’ve said “please.” Now pick up the phone and say “thank you.”

Contrary to the popular adage, fundraising is not the art of asking but the art of communicating that includes asking.                      —Penelope Burk, Donor Centered Fundraising The way that you thank your donors can have tremendous impact on donor renewal rates and long-term giving (as much […]

3 Steps to Maximize Year-End Giving

Even in December, there is still time for fundraising efforts that will have immediate and long-term impact. It’s crunch time, so you have to prioritize. It’s not over yet… The giving season isn’t over, as shown by gift data compiled from a number of our clients in the last four weeks of December 2016. To […]

Wish your first-time donor renewal rates were higher? Part 4: Show them the impact of their giving

Say thank you. Then follow up with results. This series of posts on improving your first-time donor retention has stressed the truism: Saying thank you never goes out of style. There is no greater way of thanking your donors than showing them the impact of their generosity. At heart, your donors want to know: Why […]

Wish your first-time donor renewal rates were higher? Part 3: Press send.

In this series of posts, founded upon the premise that first time donor renewal is critical for improving your organization’s long-term fundraising success, I’ve addressed the importance of thanking your donors. I provided suggestions for sending a strong thank you letter through the mail as first in a series of thank yous, plural. I shared […]

Wish your first-time donor renewal rates were higher? Part 2: Pick up the phone

In the first post of this series, I shared a strategy for sending out an effective thank you letter. Too many organizations stop there. Remember, I spoke of your thank you letter as the first in a series of thank yous, plural. So, the thank you letter is in the mail. What next? Pick up […]

Wish your first-time donor renewal rates were higher? Part 1: Write a better thank you letter

Improving first time donor renewal is essential for improving your organization’s long-term fundraising success. How you respond to a donor’s first gift is vitally important. A critical—and often taken for granted—first step is the way you say thank you. How does your organization let donors know they and their gifts are appreciated? How do you […]