Five Maples’ Fundraising Blog

5 words you must use in your fundraising letter to raise more money

They are simple words, but it’s so easy to write a donation request letter and not use them. Our schools and employers teach us to write impersonally, formally, pompously. So, go back through your letter draft and check for these five words: It’s an easy way to improve your donation request letter, thank you note, […]

Use these 3 mental tricks to write great fundraising letters

Too many fundraising letters sound like memos–impersonal, “From the Desk of the President.” Would you donate to a desk, if it asked you? Remember that making a donation is an emotional decision. It’s personal, and that requires a personal appeal from you, the person the donor trusts to do good work. So, use these three […]

8 ways to get better results from annual fund appeal mailings

Use story in fundraising letters. Speak from the point of view of the potential donors.  “I was helped, and now I’m helping”.  Show what the help does. Use color photos with captions that support or convey the story in direct mail letters. Improve convenience and choices for the donor and gather more information by using […]