Five Maples’ Fundraising Blog

How to write a fundraising letter that gets results

Sure, you double (and triple!) check your fundraising letter for spelling and grammar errors, but do you check that it is written to raise the most money possible? Read your finished letter again, and this time, fill out our Better Letter Checklist as you go. You may be surprised how much you can improve your […]

3 Steps to Maximize Year-End Giving

Even in December, there is still time for fundraising efforts that will have immediate and long-term impact. It’s crunch time, so you have to prioritize. It’s not over yet… The giving season isn’t over, as shown by gift data compiled from a number of our clients in the last four weeks of December 2016. To […]

When’s the best time to mail an end-of-calendar-year fundraising letter?

Many people ask us: “Should I mail our appeal before or after Thanksgiving?” Well, a lot of appeals arrive right before Thanksgiving. And, a lot of appeals mail in the first two weeks of December So you have a lot of competition whether you mail before or after Thanksgiving. The main points to keep in […]

Studies Still Show: Direct Mail Donors Have Higher Lifetime Value

Here’s a question I’m asked from time to time: Should we encourage our donors to switch to online giving? Won’t that save us money? Studies show that the answer is a resounding NO. It actually costs you money. The 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report, published online by Target Analytics, reports that: While donors acquired online […]

Raise more money using these 5 words

  They are simple words, but it’s so easy to write a donation request letter and not use them. Our schools and employers teach us to write impersonally, formally, pompously. So, go back through your letter draft and check for these five words: It’s an easy way to improve your donation request letter, thank you […]

Wish your first-time donor renewal rates were higher? Part 4: Show them the impact of their giving

Say thank you. Then follow up with results. This series of posts on improving your first-time donor retention has stressed the truism: Saying thank you never goes out of style. There is no greater way of thanking your donors than showing them the impact of their generosity. At heart, your donors want to know: Why […]

Wish your first-time donor renewal rates were higher? Part 3: Press send.

In this series of posts, founded upon the premise that first time donor renewal is critical for improving your organization’s long-term fundraising success, I’ve addressed the importance of thanking your donors. I provided suggestions for sending a strong thank you letter through the mail as first in a series of thank yous, plural. I shared […]

Neuroscience reveals why direct mail raises more money than digital.

Our clients (except Bernie Sanders, but that’s another story) find that direct mail fundraising outperforms digital fundraising by ten times or more. Why won’t donors respond to digital solicitations? Don’t they know it’s easier and less expensive to send an email than a letter? Guess what: consumers are no different. Check out the results of […]

Wish your first-time donor renewal rates were higher? Part 2: Pick up the phone

In the first post of this series, I shared a strategy for sending out an effective thank you letter. Too many organizations stop there. Remember, I spoke of your thank you letter as the first in a series of thank yous, plural. So, the thank you letter is in the mail. What next? Pick up […]