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Envelopes that keep your letters out of the recycle bin

Imagine this sad scenario—your donor checks the mail, takes one look at the envelope containing your appeal letter, and tosses it unopened into the recycle bin. Ouch. You’ve worked hard creating the perfect appeal package. You’ve considered every element carefully, focused in on constituent groups, written the perfect copy, and designed the best reply card. […]

How to write a fundraising letter that gets results

Sure, you double (and triple!) check your fundraising letter for spelling and grammar errors, but do you check that it is written to raise the most money possible? Read your finished letter again, and this time, fill out our Better Letter Checklist as you go. You may be surprised how much you can improve your […]