- Monadnock Conservancy: New Member Acquisition Mailing Exceeds Expectations
New members are not easy to get. So, when the Monadnock Conservancy thought about raising money for two land preservation projects, they looked at it as an opportunity to find new members and build awareness for their work.
- Hancock Shaker Village: Doubled its Fall Appeal Result!
Elissa Haskins-Vaughan, Director of Membership, wanted to improve the HSV 2010 fall Annual Fund results. She asked Mailrite to help them implement a personalized, multi-touch appeal. Previous years’ appeals were based on one letter, without variable ask amounts.